Privacy policy

Effective Date: 20 October 2026 HAPPY SAD PTY LTD trading as EtherealBelleWear respects your privacy. This Privacy Policy explains how we collect, use, store and protect your personal information, in compliance with the Australian Privacy Act 1988 and Stripe data security requirements.

  1. Information We Collect
  • Personal identification: Full name, email address, phone number, shipping and billing address
  • Payment information: Payment credentials are processed securely by Stripe. We do not store your full credit card number, CVV or banking details on our website server.
  • Order data: Order history, purchased items, delivery notes
  • Website usage data: IP address, browser type, device information, pages viewed, time spent on site, collected via cookies and analytics tools.
  1. How We Use Your Information
  • Process, fulfil and ship your order, send order confirmation, shipping tracking and after-sales support
  • Communicate with you about your order, respond to support enquiries
  • Prevent fraud, secure payments and protect our website and payment system
  • Send optional marketing emails, promotions and updates only if you explicitly subscribe. You can unsubscribe from marketing emails at any time using the unsubscribe link in the email footer.
  • Improve our website, product selection and customer experience via anonymous analytics.
  1. Sharing of Personal Information We only share your data with trusted third parties necessary to complete your order:
  • Payment processor: Stripe, for secure transaction processing
  • Shipping carriers and logistics providers, to deliver your parcel
  • Our website platform provider, for store hosting and order management We will never sell, rent or trade your personal information to unrelated third parties for marketing purposes without your explicit consent. We may disclose information only when required by Australian law, court order or government authority.
  1. Data Security We use industry-standard encryption (SSL/TLS) on our checkout page. Our payment provider Stripe is PCI DSS compliant to protect payment data. While we take all reasonable safeguards, no online transmission or electronic storage method can be guaranteed 100% secure.
  2. Cookies Our website uses cookies to remember your cart, language preferences, analyse site traffic. You can disable cookies via your browser settings, but this may affect website functionality and checkout experience.
  3. Your Rights You have the right to request a copy of the personal data we hold about you, request correction of inaccurate information, request deletion of your personal data (subject to legal record retention requirements), withdraw marketing consent. Submit your privacy request via service@etherealbellewear.com. We will respond within a reasonable timeframe as required by Australian privacy law.
  4. Data Retention We retain your order and customer records for as long as required by Australian tax and commercial record-keeping laws, or for the period needed to resolve disputes and provide customer service.
  5. Updates We may revise this privacy policy. Revised versions will be published on this page with the updated effective date.

Contact for privacy queries: service@etherealbellewear.com | +61 2 8072 5361